A Master of Business Administration (MBA) program in provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation. Courses involve conducting and analyzing extensive market research before putting together marketing campaigns. Students can also expect to learn about product development, management and sales promotion.
Primary Objectives:-
Group Discussion
Mini Presentation
Written Assessment
Personal Interview
Group Discussion:-
Each Group Discussion team will include 10–12 candidates and will be for 20-30 minutes. Mini Presentation is for 120 seconds for each student. The duration of Written Assessment is 30 minutes. Performance in all above stages will be evaluated based on the following criteria:
Analytical ability
Deductive and inductive reasoning ability
Communication skills
Interpersonal skills
Language comprehension ability
Creative thinking ability
General and Business Awareness
Self-awareness and clarity of career goals
Positive attitude
Integrity and ethics
EVALUTION PROCESS
The selection process builds in a criterion that facilitates evaluating each applicant on:
a) Academic achievement records:
* The program at SFBS is highly demanding and intense; candidates with consistent academic background and an ability to sustain pressure make the shortlist.
b) Standardized Test Scores:
* To eliminate inconsistencies between colleges and universities at the Undergraduate level, SFBS considers GMAT or CAT or XAT or CMAT scores in the overall assessment.
c) Rank Holders:
*The program gives a clear advantage / brownie points to College / University rank holders.
d) Integrity and Ethical Values:
*SFBS emphasize on integrity and values including originality. Plagiarism will be probed thoroughly during the process.
e) Diversity of Background:
At SFBS, diversity in background facilitates peer learning which transforms ‘uncut stones’ into ‘diamonds’. We will actively try to bring an academic diversity into the classroom.
The above conditions / clauses / terms can be reviewed by the Institute from time to time. Hence, the prospective candidate is encouraged to visit the SFBS website at https://sfbs.in/ for regular updates.
